The optimist would say that Windows Phone's prospects have by no means been
brighter. The pessimist would disagree.
Around the vibrant side, Microsoft just announced Windows Telephone eight
Update 3, which contains new support for quad-core CPUs and phablets that aids
maintain its spec lists searching fresh. Furthermore, the buyout of Nokia's
smartphone arm will bring Redmond's greatest hardware ally absolutely into the
fold, all whilst BlackBerry's apparent demise topples the competition for
third-largest ecosystem. All this offers the computer software giant a
possibility to at least double Windows Telephone growth by 2017.
Around the other hand, Windows Phone adoption has been slow, together with
the OS fighting for much less than 10 % of mobile's global industry share,
although Android and iOS gobble up the overwhelming majority.
Furthermore, Microsoft features a issue with partners. At this time it
really is trying to woo back HTC to when again expand the Windows Telephone
ecosystem. If that fails, Microsoft can be the only outfit producing Windows
phones. That single-source approach may perhaps work for Apple, but even the
iPhone is getting a challenging time standing up to Android's diverse and
seemingly inexhaustible players.
Back in 2010, and again in 2011, Microsoft pleaded for patience in
receiving its Windows Phone off the ground. But this year, the most recent
update's most visible enhancements are a modified interface for extra-large
phones plus the capability to close apps in multitasking mode. You also can
customize text tones by make contact with.
That is hardly hearty fare, but Microsoft points out that they are the
most-wanted additions requested by fans.
Nevertheless, Windows Phone shoppers also clamor to get a notification
center, a file manager, a individual assistant, greater storage support for
microSD cards, and indicator lights that signal missed calls and alerts. A lot
of of these have been requested because the OS debuted and have extended existed
on Android and iOS.
Then there's Skype, the other enterprise that Microsoft bought in 2011 (and
for 1.3 billion greater than Nokia), however the organization has however to
integrate it into Windows smartphones by default to counter Apple's FaceTime and
in some cases Google Plus Hangouts. Yes, Windows Telephone 8 Skype users can
location calls in the People today hub, after very first downloading the app.
What I'm talking about is making this an out-of-the-box feature.
We do know, at the very least, that Microsoft is difficult at function on a
private assistant of its personal named Cortana, which understands natural
language and will replace the legacy TellMe voice input currently in use.
Microsoft's subsequent update should be a significant a single that
consists of this personal assistant, notification center, and Skype integration
in the pretty least. Just after the Nokia acquisition is comprehensive (assuming
it gets shareholder and windows 7 professional retail version regulatory approval), Windows Phone need to rapidly
incorporate Nokia-designed application tools, like its camera add-ons, into the
native OS expertise.
From exactly where I sit, Microsoft's largest asset -- and challenge --
should be to take the major risks that make a company stand out as a player
worth paying interest to. Immediately after the transition, the Windows
Telephone group really should not just use, but push Nokia's venerable style
philosophy into edgier territory.
Microsoft ought to waste no time funding projects that explore and apply
new finishes and components (like continuing its perform on graphene), publish a
handful of wacky proofs of concept (like this one particular from 2011, also
under), and probably create a high-end luxury telephone of its personal.
Why? Microsoft's Windows Phone project has spent its lifetime getting
reactionary, wanting to catch as much as Apple and Google with out genuinely
managing to help keep pace. This is not the time for you to be conservative with
cookie-cutter style and capabilities that happen to be just good sufficient.
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