An article from Bloomberg today speculates thatwith Ballmer leaving,
there's a very real possibility that Microsoft will spin off the Xbox division
sooner rather than later.
I'm a proponent of busting Microsoft into four to six entities, and this is
a good start. Some analysts see the proposed Xbox Corporation being valued
around $17 billion right out of the chute.
Bloomberg reports:
Ballmer's retirement as chief executive officer may clear the way for a
potential spinoff of the Xbox unit to unlock shareholder value. While a consumer
success with $7 billion in annual sales, it's one of Microsoft's lower-margin
divisions and doesn't drive sales of the company's core business services and
software. Xbox may be worth at least $17 billion on its own, based on Nintendo
Co.'s revenue multiple, according to data compiled by Bloomberg. Its value
should be even higher given that Nintendo has operating losses, Wedbush Inc.
said.
When you really think about it, the Xbox is unlike anything else Microsoft
does. The company stuck with this product and developed a winner by actually
being patient for a change. But still, the profit margins are not there insofar
as Microsoft is concerned and it might just be spun off to make the books look
better.
The immediate drawback would be that Microsoft stores rely on the Xbox for
a good portion of their sales and profits. It's possible a deal could be struck
so the stores always guarantee the Xbox a place on the shelves and the new Xbox
Corporation will agree to supply the stores with machines on some priority
schedule. In fact, the Xbox channels are already well-established so the
Microsoft stores will just be icing on the cake.
The new company might actually benefit by not having to meet or exceed the
ridiculously high margins achieved by the software business. In fact it may even
flourish without the ogres in Redmond complaining about profit margins.
Spinning off might also allow for more inventive Xbox peripherals, which
normally get killed off by the mother company.
But where will the money-making Kinect end up? It makes no sense to keep it
with Microsoft and it cannot become a company unto itself. It has to go with the
Xbox Corporation.
So how likely is this split-up? The article goes on to point out:
Whether Microsoft decides to part with some business units will come down
to who it chooses to be the next CEO, Schwartz of Schwartz Investment Counsel
said. 'If they choose an insider to replace Ballmer, I would say a breakup is
still unlikely,' he said. 'But if they go the other route and get someone from
outside the company who has an open mind and is willing to shake things up, I
could see them breaking this up. It makes sense.'
Microsoft has not been grooming any particular heir to the throne, which
indicates to me an outsider will indeed be brought in. That means the potential
for the Xbox spin-off is real.
And that might suggest other spin-offs are coming too. Let's hope so.
没有评论:
发表评论