The Dynamics CRM engineering team is seeking input from Convergence
attendees (who agree to non-disclosure agreements) on prototypes they're
building in the salesforce-automation, Yammer/social media and marketing
campaign automation. Microsoft bought MarketingPilot last year to beef up its
marketing-automation capabilities.
The Dynamics CRM roadmap to which these future technology tweaks will be
made is already largely in place. I found a few references on various sites to
Microsoft's codenames for the next few versions of CRM updates coming down the
pike.
(It looks as if Microsoft has been sharing its CRM roadmap with its
Dynamics partners and allowing them to go public with it. When I asked officials
for comment on these latest codenames and roadmaps, I was told Microsoft hasn't
announced any of these officially. Official or not, it seems to me like this
information is coming from Microsoft.)
"Polaris," the CRM update Microsoft released to manufacturing in December
and rolled out broadly in January 2013, was the first of the coming refreshes.
Up next, according to a February post on the blog of Microsoft CRM partner
Tr@viata:
Gemini (due in Q2 calendar year 2013): This is the updated MarketingPilot
technology, which may be officially branded as "Microsoft Dynamics Marketing."
This addition is expected to include a revised UI with the "flat" Office 2013
look and feel; integratin with Dynamics CRM; new social media capabilities;
updated digital-asset management and more. Microsoft officials said last year
they'd be sharing publicly plans for MarketingPilot integration at Convergence
2013.
Orion (due in Q3 calendar year 2013): This update is supposedly a major one
and may be released as "Dynamics CRM 2013." It will feature the flat "Office
2013" look and feel for both Online and Offline; changes to Classic Forms:
Direct Exchange integration (bypassing Outlook) based on the Exchange "Agave"
framework; and the on-premises version of Dynamics CRM for iPad.
According to a post from the fall of 2012 on MSDynamicsWorld, the Orion
release also could be the one where the promised Windows 8 version of Dynamics
CRM finally debuts.
Leo (due in Q4 calendar year 2013): Classic Forms should be fully dropped.
iphone and Android support should be live
Vega (due in calendar year 2014): Should add mobile offline support and
hybrid marketing application changes
As MSDynamicsWorld noted last fall, the Dynamics CRM team is moving the
same way that the other Microsoft Business Division teams are, in terms of
cadence. The Online version of Dynamics CRM will be getting regular (at least
twice a year) updates; the on-premises Dynamics CRM product supposedly will be
getting an annual update only, going forward, according to MSDynamicsWorld.
Microsoft Convergence 2013 kicks off in New Orleans on March 18.
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